ShiftCam ProRig reaches Apple: UK price and iPhone compatibility

ShiftCam’s ProRig Filmmaker Kit has reached Apple retail, with the UK store listing it at £159.95. The manufacturer’s 10 November announcement confirms the retail rollout of its modular iPhone rig, following earlier previews.

What the rig changes

The aluminium frame adds two repositionable handles for horizontal or vertical shooting, a Bluetooth shutter, two cold shoes and six quarter-inch mounting points. Its open layout keeps the screen, USB-C port and MagSafe area accessible while providing places for compatible lights, microphones or a tripod.

For small crews making interviews, behind-the-scenes clips or social content, those attachment points could help organise a phone-based setup. This is a handheld rig, not a powered stabilising gimbal; mounting accessories does not replace planning sound, light and camera movement.

Check the phone and the kit contents

The Apple UK listing specifies compatibility with iPhone 17 Pro, 17 Pro Max, 18 Pro and 18 Pro Max. Four model-specific bumpers, the handles, a carry pouch and a filter-and-lens S.Mount adapter are included. The phone, lenses, filters, lights and microphones are separate.

UK ordering and ProRig+ distinction

As checked on 11 November, Apple’s £159.95 listing offers an Add to Bag option. Confirm delivery or collection for your location before planning a shoot around it; the launch announcement is not a guarantee of stock at every store.

ShiftCam also mentions a separate ProRig+ crowdfunding project with its ProControl remote. Do not assume that remote’s advanced focus and zoom controls are included in the Apple kit.

This is manufacturer-sourced news coverage. Cineview has not tested the rig. Official product image: ShiftCam Limited, supplied with its press announcement.