PHOTOGRAPHY · SEAMLESS BACKGROUNDS
Infinity curve photography.
Keep the focus on your subject.
Shoot fashion, products and movement against a continuous white background in Greenwich. A 10m × 10m L-shaped cove gives your photographic team room to frame, light and refine the image.
Photography & film · Bring your own team · Wet & dry hire
REAL SHOOTS. REAL POSSIBILITIES.
See the studio
in action.
Explore real photography and film productions made in the Cineview infinity cove. From clean white imagery to colour, movement and larger ideas, see how the same space can take on a different look.
Select a photograph to enlarge it. Browse with the arrows or your keyboard; press Escape to close.
DESIGNED AROUND YOUR PRODUCTION
One seamless curve.
Many photographic looks.
Infinity curve photography uses a curved wall-to-floor background to remove the visual corner from the photograph. The curve can read as a bright white environment, a gentle grey gradient or a colour-lit setting, depending on exposure and lighting. The space is especially useful when you need consistent campaign imagery without a distracting location background.
Fashion & full-length portraits
Give garments and movement enough breathing room. Check the widest frame, model positions and distance from the background before setting the lights.
Product & catalogue images
Plan front, detail and angled views under a consistent setup. The cove supports larger products as well as styled compositions.
E-commerce content days
Group products or outfits by lighting setup to reduce resets. Arrange your tethering, styling and preparation space alongside the shooting area.
THE LOOK. THE SETUP. THE DETAILS.
Control the background.
Protect the detail.
For a clean white result, separate subject lighting from background lighting where practical and check the edges of the product or garment. Too much background spill can wash out detail. Share your references with the team if you would like equipment or pre-lighting included; the final lighting design remains part of your production.
THE PRACTICAL DETAILS
Picture the space.
Plan the shoot.
| Infinity cove | 10m × 10m, L-shaped |
|---|---|
| Ceiling height | 5.8m |
| Access | Ground floor, drive-in shutter access |
| Power | 63A three-phase; 32A, 16A and 13A connections |
| Hire | Half-day, full-day and longer bookings by arrangement |
| Location | Greenwich, London SE10 9QE |
Equipment, preparation and any extra services are agreed in your quote.
Floor plan
FROM THE BRIEF TO THE BOOKING
Arrive with a plan.
Leave with the work.
Choose your output
Plan crop ratios, full-length frames, product angles and final delivery sizes before choosing a lighting setup.
Build a practical shot order
Group images that can share the same lighting and camera positions. Leave time for styling changes and checking files.
Agree the hire
Ask for the studio hours, cove preparation, equipment and support you need in one written quote.
BEFORE YOU BOOK
Good questions.
Clear answers.
Make the practical decisions early so you can focus on the shoot. Have a specific requirement? Discuss it with the studio team.
Is an infinity curve the same as a cove?
Yes. Infinity curve, infinity cove, cyc wall and cyclorama are common names for the curved transition used to create a continuous background.
Do I need to light the background separately?
That depends on the look. Separate lighting can help you control a bright white background, while a single setup may suit a tonal or shadow-led photograph.
Can we bring our own photographer and equipment?
Yes. Hire the studio for your own photographic team and kit, or request suitable in-house equipment separately.
Is this suitable for larger products?
The cove and drive-in access support larger productions. Share dimensions, weight, movement and handling requirements so suitability can be confirmed.
LET’S PLAN YOUR SHOOT
Bring us the idea.
We’ll help you plan the space.
Send your dates, hours, crew size and requirements. We’ll check availability and prepare a quote around your production.
